Most people start businesses chasing profit. That’s what the gurus preach: “Find a niche, build a funnel, scale fast.” But here’s the truth they skip—if your foundation is built on assumptions, borrowed hype, or someone else’s blueprint, you’re setting yourself up to lose.
You’ll waste time building something that doesn’t fit. You’ll burn money trying to force traction. And worst of all, you’ll question yourself when it doesn’t work—when the real problem was never you, it was the lie you started with.
Truth isn’t optional. It’s the first step. Before you build anything, ask yourself:
- Do I actually understand the people I want to serve?
- Is this offer rooted in my real experience or just what I think will sell?
- Am I building something I’d stand behind even if it didn’t make money right away?
Truth is what keeps you grounded when the metrics wobble. It’s what makes your message stick.
And it’s the only thing that leads to profit that lasts
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